Roarlocal – Advanced Traffic Mastery
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The early adopters have long since left and have moved onto the next big thing, which leaves…
Roarlocal – Advanced Traffic Mastery
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Dear Business Owner,
Have you noticed the same thing I have?
Every morning when I log into Facebook, I am bombarded with ads!
Chances are you know what I’m talking about. The ones that say things like:
“Buy a Property for a Pound”
“Make a Million Quid in a Week”
“Trade Stocks Online like Warren Buffett”
“Lose 10 Kilo’s in a Week”
“Like My Page”, “Use This App”, “Play This Game”…it goes on and on.
Facebook has become the marketers default platform of choice when they want to sell their stuff online.
I bet, if you’re like me, you’ve realised something’s wrong…
There’s Too Many Ads Now!
We’ve become immune to them on Facebook, and just like me, I bet you hardly even read them anymore.
We’ve become blind to them….
and guess what?
So have your customers.
Even though the internet marketing gurus that sell their Facebook marketing courses will try to tell you otherwise, the real truth is that Facebook’s ad revenues are actually shrinking in most western markets. That’s right – shrinking!
According to Facebook’s annual report, they’re losing 18 – 25 year olds in droves who are switching to the latest apps, such as Snapchat and Instagram.
So it’s fair to say that unless Facebook can come up with another strategy to get teens to start using their platform, then it will be dead in 7 years.
Worse still is the fact that Facebook has become “Ad-book” ever since their stock market listing.
In a brave attempt to make money from the users, Facebook has sold more and more of our data to advertisers. This has resulted in a significant increase to the ads you and I see on Facebook.
in the right hand column
In the news feed
Now there’s no getting away from it. Facebook is awash with people trying to sell their stuff.
This has disastrous consequences for you if you’re trying to sell online. As more people try to sell something on Facebook, the less people will look and pay attention.
Think about it.
When was the last time you clicked on a Facebook ad and purchased something? It’s probably been a while, if ever, and it’s likely you’ll take less notice of these ads as time goes on.
Of course, Facebook’s mobile ad revenues are stable. But have you ever purchased a product on your mobile from a Facebook ad?
It’s clunky and I still don’t trust the technology, and the data from Facebook backs that up.
How about you?
So that means people are clicking on ads but those clicks are NOT leading to sales. That’s a recipe for losing a ton of cash.
Why Facebook is No Longer Cool
I know what I’m saying goes contrary to most of the internet marketing gurus who will happily tell you Facebook is “killing it” for them.
But honestly, look at the data yourself and you’ll see a much different story.
Who do you see on your Facebook wall selling stuff?
I’ll wager there’s a lot of those same gurus selling their over priced courses that try to teach you how to make money selling stuff on Facebook.
But let’s look at the actual data from Facebook and as you’ve seen, they’re losing ground not growing.
Y’see there is a finite life span to a platform such as this. It goes something like this.
- Early adopters (geeks) start using the platform, then
- The cool kids arrive, followed swiftly by…
- The hangers on all trying to look cool too. Now the platform is getting busy! Then the newspapers start talking about it and before you know it…
- The “older people” arrive – mums, dad’s grannies and grandmas. So what does that mean?
- It means the cool kids leave! No cool kid wants to use the same thing as their mum and dad.
- Then of course, the hangers on move off too and follow the cool kids.
- The early adopters have long since left and have moved onto the next big thing, which leaves…
- The old people, mums and dads, of course this then means that
- The platform dies a slow death….