Copyhackers – Copy School 2020

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Without the beating heart, flesh and connective tissue that actually makes things MOVE.

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Copyhackers – Copy School 2020

Check it out: Copyhackers – Copy School 2020

If you guessed…

… how life-changing your digital course, software or coaching program is.

You’d be wrong. … how many upsells, downsells, tripwires, surveys, pixels and ninja stars you’ve managed to sprinkle across the world’s most “epic” funnel.

You’d be wrong. … how many 5-figure checks you’ve anxiously signed off on for high-level consultants, coaches and masterminds to tell you WHAT to do but not how to do it.

You’d be wrong. … how many late nights curled up in fetal, praying to all that’s good and pixely that your copy somehow converts.

You’d still be wrong.

“Ry Schwartz has been my not-so-secret weapon for six years. He’s the copywriting genius behind five separate multi-million dollar sales pages for my digital course launches. In my early years, way before I could afford to hire Ry, I invested in learning how to craft my own copy. I knew that copy was the lifeblood of any business and when you know what to say and how to say it, you instantly connect with your audience. Copy creates connection and connection creates conversions. I learned that from Ry.”

— Amy porterfield

Because as every top-in-class marketer, copywriter or business owner will tell you… cash doesn’t change hands, lives don’t get impacted, and YOUR biz doesn’t get rewarded with record-breaking profits until… YOUR COPY CONVERTS.

Which is also…

The real reason copywriters and marketers drink.

Don’t let Don Draper’s fictional swag fool you.

Drinking is not an emphatic glass-clink to celebrate a job well done.

  • It’s to calm the PTSD from that last time you hit “share” on a Google doc with your client or the higher ups and prayed to the copy gods that it actually converts.
  • It’s to grapple with the existential crisis that comes from stress-eating Cliff bars on a Sunday night and toggling through Spotify playlists waiting for inspiration to strike.
  • It’s to feign the confidence that you actually know what you’re doing when you get assigned an email sequence or sales page – while on the inside you’re helplessly trying to pacify a pitchfork-wielding mob of inner voices. (Was that last win a fluke?… Can I do it again?… Am I a one hit wonder like those Macarena dudes?… Should I just quit while my reputation and ego are intact?)

Or if you’re a business owner…

  • It’s to soothe the shot nerves from the last time you had to patch together a 5-minute copy education from the blogosphere in order to whip up the landing page, sales page and sales emails that would actually get your product into the hands of customers.

So yea.. the pressure is real

Insta-Pot stuck on high, real.

Overtaxed adrenals with no amount of adaptogens that can fix it real.

And it’s justified.

Cause in reality, everything you do in your career and business depends on it.

Allow me to be blunt…

  • Without the copy, the lofty acquisition goals you whiteboarded for that SaaS you spent 19 months coding are just that. Goals.
  • Without the copy, your online course (aka the reason your friends and family barely recognize you anymore) doesn’t enroll a single student.
  • Without the copy, the cash you’re sending to Zucks to put you in front of a hyper-targeted audience does nothing but help him target another 50-acre estate off the Amalfi coast.
  • Without the copy, your “next level” funnel that you spent all of last quarter’s marketing budget on is nothing but a set of lines and empty boxes spread out across an overpriced flow chart.

The skeleton of a real-world marketing campaign.

The dead bones of a rotting digital carcass.

Without the beating heart, flesh and connective tissue that actually makes things MOVE.

The “STUFF” that actually makes the cash register ring.

In short, nothing happens until your copy converts.

Nothing changes until your copy consistently and predictably gets the “yes.” And gets it at scale.

And that’s why…

Writing High-Converting Copy is the Single Most Profitable Skill You Will EVER Master in Your Business or Career

We’ve proven it over and over again.

In our businesses. In our clients’ businesses. In our students’ businesses.

When you master the ability to quickly and confidently write high-converting copy, you’re arming yourself and your company with an invaluable $1,000 per hour skill.

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