Because it seemed like that’s what mattered.
And the lesser-seen parts – the financial meetings, categorizing expenses for tax purposes, record-keeping, and protecting and reviewing of my numbers – just seemed, frankly, boring and unnecessary.
I mean, none of that stuff applied to my lil’ ole business, right? At least that’s what one part of my mind certainly thought.
Maybe you can relate?
But, here’s the real truth…
No matter how much (or how little) money you make in your business, if you don’t have a solid Legal, Insurance, Financial and Tax (LIFT) foundation, then all the work you are doing in the world is built on a house of cards – one issue away from disaster.
For me it took going all the way to bankruptcy to wake up and see what I had been missing.
(By the way, this would have been completely avoidable, IF I would have known what I had to learn the hard way – what I’m about to share with you here…)
Coming out the other side of that experience, I created an entirely new relationship with the Legal, Insurance, Financial and Tax areas of my businesses.
I restructured my life and businesses with my eyes wide open – and this time as my impact and income have grown, I have been able to sustain the growth.
Now, I not only have more FREEDOM than ever before… to travel, work from anywhere, and enjoy a lot of time with my family… I also have the peace of mind (the ultimate internal emotional freedom, which is far more valuable than any external freedom ever could be) of knowing that the work I am doing will continue to thrive for the long-term.